Notes from the protocol
Short reads on photos, DMs, and booked consults.
Practical notes from the Chair-to-Consult system — no fluff, no vanity metrics.
Capture4 min
The Six Frames Every Cosmetic Case Needs
Consistent chairside photography is the foundation of dental marketing that books consults. Here is the exact six-frame shot list your assistant can run in 90 seconds.
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Convert4 min
DM SMILE: Turning Instagram Attention Into Booked Consults
Views do not pay for the operatory. A simple keyword, one inbox owner, and a short script turn Reel viewers into booked cosmetic consults — without an agency.
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Measure5 min
The Consult Scoreboard: Know Which Content Books Patients
Likes are a vanity metric. A simple weekly scoreboard — enquiries, source Reel, and stage — shows which content actually books cosmetic consults, so you make more of what works.
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