About me
10+ years in video and colour, watching good dentistry get photographed badly.
I've spent over a decade in video and colour grading, and somewhere in there I started noticing how much a photograph decides — long before a patient ever sits in a chair.
I built this protocol after helping one cosmetic practice go from excellent dentistry that looked ordinary online to about 150 new cosmetic patients in a single year, roughly three out of four of them from Instagram and Meta ads. The photography wasn't the only piece — we ran it alongside monthly calls and real case examinations, correcting the setup as we went.
This course is that process, written down, plus the calls, so you don't need me on the line to run it yourself.
10+
Years in video and colour grading
~150
New cosmetic patients in 12 months, one practice
~75%
Of those patients from Instagram content and Meta ads
Why photography decides
The photo is the first impression of the work.
Same light. Same frame. Every case. The protocol exists because excellent dentistry deserves photographs that show it.
What you get
The process, written down. The calls included.
- The exact chairside capture protocol — six frames, fixed settings, 90 seconds per case.
- The Reel and DM conversion path your team runs without an agency.
- The Consult Scoreboard, so you can see which content books consults.
- The calls and case reviews, recorded into the course, so you can run it yourself.
You already have the work. Put a measurable system around it.
Get the complete Chair-to-Consult Course for $679 once. Or join the Scoreboard Community for $79 a month.